There is a better way to work.

Focused. Productive. Creative. Resilient.

These are traits that come naturally to us as humans, but they don’t come easy in today’s distracted world. With the right knowledge, practices and training, you can find a new sense of calm, unlock your full potential and achieve higher quality work, faster.

About Us

Nature of Work exists to maximize human potential and help people live fuller lives.

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In the information age, we’re rewarded for the quality of our focus, creativity, and our mindset. Yet we spend our days in distracted workflows where creative thinking is almost impossible. We’re overwhelmed and we’re underperforming.

As organizations, we rely on the fluid intelligence and resilience of our teams, yet the habits we reinforce and the work environments we create go against decades of evidence-based research on how to optimize for cognitive performance and support the wellness of our people. 

Nature of Work helps individuals and teams regain ownership over their time and technology, and learn new practices in order to optimize productivity and creativity and live healthier, more fulfilling lives.

The Nature of Work Online Program

Break the cycle of distraction. Find calm and focus.
A program to rapidly rewire your brain.

The Team

Steve Rio

CEO and Founder / Lead Researcher

Steve is a futurist, technologist and researcher born in Vancouver BC, Canada. Steve is founder and CEO of Briteweb, an international social impact agency delivering strategy, branding and digital, and the Founder of Nature of Work, helping people be more productive, creative and happy in their work and their lives.

Steve thrives at the intersection of social impact, culture and technology and is an expert in exponential organizations, remote and distributed teams and workforce wellness and performance. He has real world experience leading remote and distributed digital teams as well as implementing technology and systems for over a decade. It’s through the lens as a freelancer turned business owner and entrepreneur that he thinks about performance for modern workers.  

When Steve moved to Bowen Island, a small community off the coast of Vancouver BC in Canada, he experienced a revelation about the impact that technology was having on him specifically and as a society at large. He began researching and developing a framework on how to optimize human performance, manage technology and our lifestyle in a way that allows our natural wisdom, intelligence and abilities to thrive. This research, which started as a personal passion project, evolved into Nature of Work.

Austin Love Austin: Co-Founder of Nature of Work and Founder at Bowen

Austin Love Austin

Co-Founder / Creative Director / Product Designer

Austin has been designing and developing products for over 15 years. She is an expert in tea, nootropics and natural supplementation. She is passionate about creating products and rituals that transform ordinary moments into unforgettable experiences.   

Yasmeen Sadain, Coach, Research and Content Design for Nature of Work

Yasmeen Sadain

Coach / Researcher / Content Design

Yasmeen’s career is focused around performance, wellness, human potential, and cognitive & neuropsychology. She is a soon-to-be certified coach (CTI) and a personal trainer in multiple disciplines. Yasmeen holds a Bachelor of Science degree with a major in Psychology & a minor in Applied Ethics. 


Dr. Lawrence Cheng - Vancouver - Connect Health - Nature of Work

Dr. Lawrence Cheng

MD, CCFP(EM), MPH, Certified Functional Medicine Practitioner

Dr. Cheng is the co-founder/director of Connect Health Care Centre for Integrative + Functional Medicine. Dr. Cheng is trained in Family Medicine, Emergency Medicine and has a Masters in Public Health from Harvard University.

Dr. Cheng uses an integrative and functional medicine approach to treat chronic diseases including cardiovascular, metabolic, hormonal, food/environmental allergies and autoimmune conditions. He believes in the innate capacity for the body to heal and the importance of integrating mind, body and spirit.

His areas of interest include personalized medicine, the emerging technologies of genomics, the microbiome, botanical medicine, healthy aging and mind-body medicine.

Dr. Cheng continues to practice Emergency Medicine at St. Paul’s Hospital and is part of the Research + Development Team at Providence Health whose goal is to look for innovative solutions to health care.

Dr. Maia Love


Dr. Love is Founder and Director of BrainTalks@UBC, Certified in Mindfulness and Certified Internationally in Addiction Medicine and Yoga, is a doctor and psychiatrist with a specialized practice ranging from wellness and optimization to trauma recovery and addiction.

With a practice deeply rooted in the key values of kindness, respect, and possibility, she guides professionals to develop wellness strategies, clients to heal through psychotherapy, daily leads mindfulness programs for patients in hospital, and coaches professional wellness on wilderness retreats in Tofino, BC.

Maia has taught yoga in many locations over the last 19 years, run multiple workshops, directs a talk series on brain health, and loves surfing as a metaphor for finding the sweet spot in life.

Dave Andru


Dave has almost 25 years of progressive hands on finance experience and is currently the Director of Finance for Lush Handmade Cosmetics Ltd, a company dedicated to the practices of fair-trade sourcing, supporting sustainable communities and giving back to grass roots organizations making a difference.

He started his finance career as an Accounts Payable Clerk with Westbeach Sports and was with Lululemon Athletica  of exponential growth in roles ranging from Controller to Director of Finance. Following that, Dave was Controller at Indochino, an online custom menswear retailer and then joined Kit and Ace, a men’s and women’s apparel retailer that went from concept to sixty stores in five countries within twenty-four months.

In between the longer-term roles, Dave likes to keep busy and provides consulting advice to select businesses that appreciate his blend of technical finance skills, CPA-CMA, and his dedication to operations, strategy and people development. He is committed to innovation, asking what is truly possible, never-ending learning and knows there is always a better way.


Evaleen Jaager Roy

MBA, BBA (Hons)

Evaleen Jaager Roy advises CEOs on talent and strategic HR and coaches executives for top performance.  Prior to starting her own company, she served as Vice President of Human Resources for Electronic Arts, helping to build the industry for a decade in its early high growth years in Vancouver, across Europe and globally. 

Evaleen is an active and well known community builder. She served as Board Chair at Simon Fraser University, the first alumna to be elected to this role.  Currently, she is Vice Chair of the Beedie School of Business Advisory Board at SFU as well as the Co-Chair of the Innovation Advisory Council.  She is Past Chair of the HR & Compensation Committees of the Banff Centre – the world’s largest arts and creativity incubator.

Evaleen is recognized as an outstanding Alumna from SFU, is a BIV Influential Business Woman Award winner as well as a recipient of the Queen’s Diamond Jubilee Medal. In recognition of her community impact, she has received Honorary Doctorates from Simon Fraser University and from Emily Carr. 




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